• 353 Elm Street, Springfield, IL 62704, USA
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Inspired by Beauty, Driven by You

Usual Beauty

Your Go-To Fashion Source

At Usual Beauty, we explore the latest in fashion and beauty, helping you express your unique style with confidence and flair.

Stay ahead of trends with our expert tips and style guides. Whether it’s fashion, beauty, or lifestyle, we’ve got you covered.

about whatwedo-1
about whatwedo-2

What We Do

At Usual Beauty, we bring you the latest in fashion, beauty, and lifestyle trends. Our mission is to inspire confidence and creativity through carefully curated content that speaks to all style enthusiasts. From trend analysis to practical styling tips, we offer insights that help you express your individuality. Whether you're looking for the perfect outfit inspiration, beauty advice, or lifestyle enhancements, we’re here to make fashion fun, accessible, and personal.

Emma Collins

Creative Director

Fashion isn’t about fitting in; it’s about standing out in your own unique way. I want you to feel empowered to experiment, mix things up, and most importantly, to have fun with it. Life’s too short to wear boring outfits, right? So go ahead, dive into the trends, play with your style, and make it entirely your own.

Our Team

Meet The Experts

Fashion Curators

From high fashion to everyday wear, our fashion curators specialize in helping you build a wardrobe that’s as versatile as it is stylish. They’re here to bring your fashion dreams to life.

Beauty Aficionados

Our beauty aficionados are passionate about skincare, makeup, and haircare. They’re dedicated to helping you look and feel your best with expert tips and the latest beauty innovations.